What was once limited to a few people has evolved and today, we have a well-connected young population, always keeping up with the latest trends. The phone is almost an extension of their bodies because it is so easy and fast to access all kinds of content online, but we know that it wasn’t always like this.
It’s funny to think about how today’s young population has a completely different relationship compared to us who are part of the millennial generation. If we go back a few years in our memory, we can remember when there were no apps to listen to music yet, and we ended up downloading them one by one in MP3 from shady websites. Many times these songs were saved with random names and ended up not being the song we were looking for.
Besides that, it could take hours to download a single song and that would eat up all our data… thankfully now the situation for today’s young people is completely different and it is much more practical to access any music.
Now data is mostly used on apps like YouTube, Spotify, TikTok, and gaming apps, especially betting games.
The betting apps sector has become very popular among young Zambians. All this accessibility to the internet through mobile phones at any time of the day has impacted the behavior of this population. Studies from iGamingToday indicate that most players in the country are in the age range between 18 and 35 years old, which is in fact a very online population.
Among the games they spend the most time on, Aviator is the most popular at the moment. For many players, the Aviator game and other similar games are a form of entertainment and also an economic opportunity, since, when played responsibly, it’s possible to make money if they get lucky with their bets.
Another thing that contributes to the popularity of this game is the fact that it is not a demanding game, in the sense that your phone will not lag, even if you don’t have the most modern smartphone or the fastest internet.
From listening to music and watching videos on social media to playing Aviator, young people in Zambia are very well connected, regardless of their internet speed or type of phone.